IELTS Writing Task 2 ThemeBand 8.5\u20139.0 Model Answers1 Sample Essays

Media, Advertising & Entertainment

Essays on the power of modern advertising, celebrity influence on youth, censorship, algorithmic social feeds, and 24-hour sensationalist news.

Key Themes:Banning advertising targeted at childrenSensationalism and fake news in journalismInfluence of social media influencers on consumerismViolent video games and aggression

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1 Models

Topic Collocations Bank

Band 8.5+

Manipulative consumerism

/məˈnɪpjələtɪv kənˈsuːmərɪzəm/

Marketing tactics designed to make consumers purchase unnecessary items

Collocation: "fuel manipulative consumerism"

Sensationalist reporting

/senˈseɪʃənəlɪst rɪˈpɔːrtɪŋ/

News coverage designed to evoke emotional shock rather than present objective facts

Collocation: "resort to sensationalist reporting"
Opinion / Agree or Disagree40 Minutes Recommended
Band 9.0
315 words

Exam Question Prompt

"Commercial advertising targeted at children should be completely banned by law. To what extent do you agree or disagree?"

4-Paragraph Academic Structure315 words
Paragraph 1: Introduction & ThesisParaphrase + Stance

The aggressive proliferation of commercial advertising aimed directly at young audiences has ignited vigorous ethical debates. Due to children’s cognitive vulnerability and the adverse health and psychological outcomes linked to commercial exploitation, I wholeheartedly agree that commercial marketing targeted at minors should be legally prohibited.

Paragraph 2: Body Paragraph 1Point 1 + Explanation + Example

The fundamental justification for a comprehensive ban is that young children lack the critical cognitive faculties required to evaluate advertising intent. Developmental psychology demonstrates that youngsters below a certain age cannot distinguish between unbiased educational programming and persuasive commercial pitches. Marketers exploit this innocence by employing flashy animations, cartoon mascots, and catchy jingles to engineer intense consumer desire, prompting relentless "pester power" that places unfair financial and emotional strain on parents.

Paragraph 3: Body Paragraph 2Point 2 + Nuance + Counter-perspective

Furthermore, the overwhelming majority of child-directed commercials promote nutritionally bankrupt fast foods, sugar-laden cereals, and violent toys. Relentless exposure to junk food marketing has demonstrably fueled pediatric obesity, childhood diabetes, and poor dental health worldwide. Countries such as Sweden and the Canadian province of Quebec that enacted strict bans on child advertising have recorded noticeably healthier dietary habits among youth and reduced commercial pressure in family households.

Paragraph 4: ConclusionSynthesis + Final Thought

In conclusion, because children lack the psychological maturity to defend against sophisticated commercial manipulation and because such marketing actively fosters unhealthy habits, a complete legal prohibition is fully justified. Protecting child welfare must take precedence over corporate commercial interests.

Official Examiner Advice for Opinion / Agree or Disagree

  • Using well-known sociological terms like "pester power" in appropriate context demonstrates authentic Band 9 Lexical Resource.

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